Bodegas Vicente Gandia is considered the largest wine producer and exporter in the Valencian Community and this 2021-2022 season has also become the official winery of Valencia CF, Levante UD and Valencia Basket, the three most representative teams of the city of València AKA “Cap i Casal ”
These sponsorship agreements aim to link the image and values of the company with those of the three most representative teams in the city of Valencia. This collaboration greatly helps the positioning of the winery, which has a presence in around 100 countries around the world. With this strategy it’s very easy to locate the company for customers from all markets since these three clubs are also well known worldwide.
From now on the winery will have a brand presence in the advertising media of the three clubs that will also offer Vicente Gandía wines in all the official events that they organize, which will help a lot to improve the positioning of Valencian wines in general.
Bodegas Vicente Gandía makes a clear commitment with these sponsorships for the promotion of well-being and healthy life, which is one of the Sustainable Development Goals (SDG) in the UN 2030 Agenda, where the promotion of the practice of sport plays a fundamental role in achieving this goal. The three institutions have large schools that are reference in the education of the values of sport and inclusion.